Interior Design Studio

Overview

One notable management event was the 42nd KMA Annual Management Convention 2025, 2nd International Edition. As this important event's digital partners, we concentrated on accomplishing three key goals:

• Lighting Up the Digital Stage: Increased the event's web visibility to draw in a worldwide audience.
• Turning Clicks into Connections: Produced excellent leads that were easily turned into ticket sales.
• Showcasing Global Brilliance: Promoted the event as the ideal location for elite sponsors and participants.

Overcoming Challenges

We realized we needed to do something unique to stand out from the various management events that were taking place.

• No LinkedIn Ads: Instead of using LinkedIn Ads, we concentrated on organic techniques and used creativity to create real connections with professionals and get meaningful outcomes.

Our Strategy for Success

• Paid Advertising:
  • Meta Ads Focus: Allocated 100% of the budget to Meta Ads (Facebook & Instagram), achieving maximum reach.
  • A/B Testing: Conducted to identify the best-performing campaigns.
  • Precise Targeting: Used Custom and Lookalike Audiences to connect with relevant professionals, decision-makers, and business leaders.
• Organic Social Media Campaigns:
  • Creative Excellence: Produced eye-catching material to build a powerful brand identity.
  • Content That Clicks: Highlighted topics such as actionable insights, global viewpoints, and networking possibilities.
  • Regular Updates: Shared speaker bios, session highlights, and special offers to keep audiences engaged.
• Dedicated Telecalling Team:
  • Personalized Outreach: Reached out to potential attendees, answering queries and assisting with the ticketing process.
  • High Conversion Rates: The human touch produced remarkable conversion rates.
• Meaningful Content Creation:
  • Using captivating narratives, the event was positioned as a forum for networking and career advancement.
  • Interactive Engagement: Maintained enthusiasm with polls, Q&A sessions, and countdowns.

The Results

• High-quality Leads: Telecalling and Meta Ads produced a significant number of leads, resulting in robust ticket sales.
• Unmatched Visibility: The event established a new standard by gaining prominence on both domestic and international stages.
• Credibility Boost: Attracted key sponsors and well-known participants, solidifying KMA's status as a premier management platform.